Burberry just launched its 170th anniversary campaign—packed with 'global stars' (as they call it), cinematic visuals, and a whole lot of branding around the iconic trench.

Meanwhile, just last summer, they announced 1,700 job cuts as part of a £60M cost-reduction plan through 2027.

It’s always interesting how budgets get “tight”… except when it comes to image.

Priorities, right?